Impact Reports
Bite-sized Branding and Business tips for purpose-driven brands
Making a positive impact: What consumers want 2022
Making a positive impact: What consumers want 2022
Consumers are asking brands to actively be the solution to social and environmental problems.
To help brands understand feelings and actions around green washing, brand responsibility, fair pricing, we surveyed 300 Hong Kongers from all walks of life to gauge how a brand needs to step up today to remain competitive.
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