Brand Tools
Bite-sized Branding and Business tips for purpose-driven brands

Making a positive impact: What consumers want 2022
Making a positive impact: What consumers want 2022
Consumers are asking brands to actively be the solution to social and environmental problems.
To help brands understand feelings and actions around green washing, brand responsibility, fair pricing, we surveyed 300 Hong Kongers from all walks of life to gauge how a brand needs to step up today to remain competitive.

Create a brand name with AI
Create a brand name with AI
Most founders waste months trying to name their brand — not because AI doesn’t work, but because they don’t know how to use it strategically. We created a naming blueprint based on 10+ years in brand to help you write better prompts and get memorable, ownable names fast. We’ve used it to name brands across industries. Now it’s yours. Get the AI naming prompts that actually work.
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