Ikigai
Hong Kong
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Website Design
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Roadmapping
Ikigai is a brand that doesn’t aim to be just another yoga studio.
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Ikigai is a brand that doesn’t aim to be just another yoga studio. Its gender neutral branding, daring signature red colour and guiding voice in meditation and movement has led it to become one of the leading boutique studios in Hong Kong in just a year after its opening.
Finding effortless flow.
In the last five years, Hong Kong’s health and wellness market has truly boomed, being one of the fastest growing regions in Asia-Pacific. We went beyond creating a brand, designing the experience of Ikigai itself. The signature red flows through all touchpoints of the brand, from social media, to print media, to the space. Ikigai has quickly become known to do things differently.
Ikigai is a Japanese concept meaning “a reason for being". We believe the practice of mindful movement activities and comprehensive health, wellness, fitness and lifestyle experiences are essential modalities that help people find their “reason for being”.
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