Where Design meets Business


Brand strategy is a process you go through to figure out why your brand matters and why it exists. A brand is much more than just a logo – it is a promise. We understand that starting a business is full of challenges, so we’re here to guide you through your brand development as your closest ally.


Our mission is founded on these three principles:



Strategy Driven

Every project begins with a deep dive into understanding you, your business and your market.

Our approach is based on finding your brand’s purpose, positioning, target audience and personality to uncover the most valuable assets that are unique to you.



Local Insight, Global Viewpoint

When it comes to culture, sensibility and intellect work hand in hand to create a brand that speaks globally.



Your Closest
Brand Ally

We believe in a collaborative mindset. Combining your expert knowledge and our brand insight, we will be working together as a winning team.


Find out more about our services here


our founder


Rosann Ling

With experience in both Hong Kong and London, Rosann brings local insight with a global viewpoint to bridge cross-cultural gaps.

Her vision is to use her experiences as both a designer and business owner to deliver solutions that are driven in strategic rigour and design sensibility.

Rosann has previously worked with Interior Design and Brand Experience agencies to create responsive environments and compelling narratives for brands including Google, Tate Modern, Heston Blumenthal, Pizza Express, PwC and Como Hotel Group.

Masters of Arts from The Royal College of Art, London.